OUR MISSION
At Uprising, our mission is to provide exceptional vehicle customization services that enhance both appearance and value while embodying our core values of integrity, craftsmanship, and genuine care for our clients. Serving customers in the Bay Area since 2015, we decided to join forces and launch Uprising. We take pride in building personal relationships with each customer, ensuring that everyone feels valued and understood. We are proud to embrace diversity in our approach to automotive work, offering a platform that empowers people to learn valuable skills and adopt principles that they can carry with them throughout their lives.
In addition to our artistic passion, we prioritize sustainability by offering a range of environmentally friendly options through our partnered brands like Avery Dennison and 3M. Avery Dennison’s PVC-free films are crafted without chlorine, phthalates, or other halogens, significantly reducing emissions of volatile organic compounds (VOCs) and ensuring safety for both the environment and those who handle them. Meanwhile, 3M is dedicated to climate innovation, using cutting edge material science to promote decarbonization, energy efficiency, and a resilient infrastructure. With their diverse portfolio and technological expertise, they are working towards creating solutions that address some of the most pressing environmental challenges.
We truly enjoy the art of our work and are excited to see our customer’s reactions as we transform their vehicles. We believe that your vehicle represents you, and we are committed to perfecting its look to reflect your unique personality and style. Overall, we take great pleasure in the experience of creating the dream car you’ve always wanted and being a part of that journey.
MEET THE FOUNDERS
AJ Daigneault
Alfonso Rosario
Meet Alfonso Rosario, co-owner of Uprising. With over 10 + years of experience in the automotive industry he leads product and client relations with a highly strategic, hands on approach. He architects retention focused systems, transforms products into elevated client experiences, and forges key partnerships that strengthen the brand. From strategy to execution, Alfonso ensures every release is intentional, refined, and built to make an impact
Alfonso’s journey began as a passionate car enthusiast. His love for cars was sparked by his own 2005 Pontiac GTO, a vehicle he felt was unique. Unlike the more common race cars on the track, the GTO flew under the radar but consistently surprised people when pushed to its limits. The element of surprise was something that truly resonated with him.
While working on his car, Alfonso came across a YouTube video showing how to wrap a car roof in vinyl. Intrigued, he gave it a try and quickly realized how much fun it was. What started as a simple project turned into a growing obsession. He began applying to shops with no professional experience and, over time, developed a deep passion for the craft. As he honed his skills, Alfonso became faster and more efficient, eventually reaching the point where he could complete a full car wrap in an unusually fast time, sometimes finishing in just one day. Throughout the years, Alfonso worked on some truly spectacular projects, including a full gloss PPF on a McLaren P1, a Ferrari LaFerrari, and an orange chrome vinyl on a G-Wagon.
For Alfonso, the ultimate goal is to build a world where any person can pursue their dreams without limitations. He’s not only excited about the future of UPRISING but is also proud to stand by and support women in the industry, helping to pave the way for more inclusive opportunities in the automotive world.
Meet Alana-Jean Daigneault (AJ), co-owner & CEO of Uprising. With 7+ years in the automotive wrap industry, she built her foundation working across various Bay Area shops. AJ leads Uprising as a builder of the brand and operations, She develops systems, drives strategy, and scales the business while actively contributing to every project. Her focus is simple: build a brand that performs as well as it looks.
Her path into the industry started with a passion for American muscle cars. She earned a degree in Business Communications while competing as a collegiate water polo athlete, and brings that same discipline to growing the company.
AJ specializes in paint protection film and has a large focus on exterior automotive restoration, She’s spent years refining her craft, increasing speed, and elevating quality bringing a sharp, detail driven approach to every job.
Looking ahead, she’s focused on expanding Uprising’s impact building opportunities within the automotive space and challenging expectations in a traditionally male dominated industry. At the same time, she’s actively pursuing an interest in becoming a gender studies scientist, using her firsthand experience in the field as a real world lens to study and understand those dynamics.